Why
is the Japanese market so interesting?
– Japan is the second largest market
in the world.
The Japanese market with its population of 125 million
people represents about 15 % of the worlds GNP.
–
Technologically Japan is very advanced.
Japan has about 50 million mobile users and
20 million Internet users. About 25% of the worlds
”high tech” products are made in Japan.
In
Japan there is a large interest in Swedish products
which are known for its good quality and design.
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